THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT
AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010
THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS
THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE
BRAND IDENTITY & MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT
THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY
CUSTOMER CARE MANAGEMENT AND CUSTOMER SATISFACTION IN SELECTED EATERIES
THE EFFECTS OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS
MARKETING OF AGRICULTURAL PRODUCTS
SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA GOODS
MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY
THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURXIN PAINT INDUSTRY
MARKETING INFORMATION SERVICES BY EDUCATIONAL INSTITUTIONS
PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE .
AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT.
PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
THE MARKETING PROBLEMS AND PROSPECTS OF THE FIVE STAR HOTELS
PRODUCT PLANNING AND DISTRIBUTION
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE
THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE
THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL EFFECTIVENESS IN NEW GENERATION BANKS
ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES
PRODUCT MARKETING A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE
THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES
THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
THE RELEVANCE OF ADVERTISING TO SALES EXPANSION
ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS
IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION
PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS IMPACT ON SALES TURNOVE
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM SERVICE
EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES
AN EVALUATION OF INFORMATION TECHNOLOGY (IT) IMPACT ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY
THE EFFECTS OF CARTOON ADVERTS ON CHILDREN
EFFECT OF ADVERTISING ON BRAND PERFORMANCE
THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY
THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER GOODS IN NIGERIA
THE IMPACT OF MARKETING STRATEGY ON PROFITABILITY OF CONFECTIONARY PRODUCT IN NIGERIA
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY
AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA
AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA
THE IMPACT OF SALES PROMOTION ON PRODUCT COMPETITIVENESS OF FAST MOVING CONSUMER GOODS
CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
MARKETING CONCEPT AND IT'S APPLICATION IN CUSTOMER SERVICES
AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE