THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

This project work titled THE IMPACT OF PACKAGING ON CONSUMER PRODUCT has been deemed suitable for Final Year Students/Undergradutes in the Marketing Department. However, if you believe that this project work will be helpful to you (irrespective of your department or discipline), then go ahead and get it (Scroll down to the end of this article for an instruction on how to get this project work).

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Format: MS WORD  |  Chapters: 1-5  |  Pages: 69
THE IMPACT OF PACKAGING ON CONSUMER PRODUCT
 
ABSTRACT
This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve its most important objecting which is profit. This project is going to be put into five chapter as follows:  The chapter one of the project will give the background of the study definition, objective, scope of the study this same chapter will also contain the definition of major terms as regard impact of packaging on consumer product. Also the statement of the problem significant of the study and formulation of hypothesis. The chapter two will take care of introducing and other sub-headings, literature review.  Chapter three deals with research methodology that will be adopted and we are going to use both primary and secondary data which means we will go to Okn Biscuit Offa Kwara State, as our case study, to collect information through personal interview and questionnaire prepared to shut out purpose. Chapter four–contain the data presentation and analysis, research question and interpretation and result/ conclusion that have being collected from our case study. Chapter five contain the conclusion, recommendation, summary of finding.

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