RELATIONSHIP MARKETING AS A STRATEGY FOR COMPETITIVE ADVANTAGE A STUDY OF SELECTED BANKS.

RELATIONSHIP MARKETING AS A STRATEGY FOR COMPETITIVE ADVANTAGE A STUDY OF SELECTED BANKS.

This project work titled RELATIONSHIP MARKETING AS A STRATEGY FOR COMPETITIVE ADVANTAGE A STUDY OF SELECTED BANKS. has been deemed suitable for Final Year Students/Undergradutes in the Marketing Department. However, if you believe that this project work will be helpful to you (irrespective of your department or discipline), then go ahead and get it (Scroll down to the end of this article for an instruction on how to get this project work).

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Format: MS WORD  |  Chapters: 1-5  |  Pages: 71
CHAPTER ONE
INTRODUCTION
Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old marketing strategies that are not result-oriented. They should acknowledge the paradigm shift from old marketing concept to the new marketing concept, which is a customer driven, technology-driven era in modern marketing management (Johnson, 1990:48).

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