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About Coca-Cola Hellenic Bottling Company
Coca-Cola HBC AG also known as Coca-Cola Hellenic Bottling Company or just Coca-Cola Hellenic is the world's third-largest Coca-Cola anchor bottler in terms of volume with sales of more than 2 billion unit cases. Coca-Cola HBC's shares are primarily listed on the London Stock Exchange with a secondary listing on the Athens Stock Exchange. The company is a constituent of the FTSE 100 Index. Coca-Cola HBC has been named the industry leader among beverage companies in the 2014 Dow Jones Sustainability Index (DJSI) and is also included... read more
Frontline Marketing Director
| Application Deadline | 12 Sep 2022 |
| Country to study | Nigeria |
| Type | Training |
| Sponsor | Coca-Cola Hellenic Bottling Company |
| Gender | Men and Women |
Aim and Benefits of Frontline Marketing Director
You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
- Leverage our BOUNDERLESS NETWORK
- Make our CUTURE Code inevitable
- Build winning CAPABILTIES
- Change the DNA of our organization to becoming ADAPTABLE
Requirements for Frontline Marketing Director Qualification
What You’ll Do for Us
- Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.
- Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities
- Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects and (as applicable)
- Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience ? team
- Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets)
- Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
- Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
- Carry out duties through your team (including situational coaching and talent development) ; and interacting regularly with Africa Operating Unit Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit
About you
- Bachelor’s degree, MBA is an added advantage.
- Significant marketing and leadership experience (12-15 years), including leading large teams (20+ people)
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with The Coca-Cola Company external partners (bottlers and customers)
- Experience working with marketing in large regions preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Marketing procurement), as necessary
Application Deadline
September 12, 2022How to Apply
For more details, visit Coca-Cola website.
