This project work titled INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT OF ARABLE FARMING has been deemed suitable for Final Year Students/Undergradutes in the Mass Communication Department. However, if you believe that this project work will be helpful to you (irrespective of your department or discipline), then go ahead and get it (Scroll down to the end of this article for an instruction on how to get this project work).
Below is a brief overview of this Project Work.
Format: MS WORD
| Chapters: 1-5
| Pages: 67
INFLUENCE OF OPINION LEADERS IN THE DEVELOPMENT OF ARABLE FARMING
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture.
According to Israel and Wilson (2006), developing an understanding of extension sources and channels used by clients to obtain information is a pre-requisite for efficient educational programming because messages that go unheard or unseen cannot lead to change. Though early extension effort based on direct communication with clients, changes in society and technology have resulted in programmes using diverse array of communication channels to reach clients, both directly and through surrogates.
Many clients, especially other people continue to rely on more traditional channels for agricultural information while using newer technologies as a complement (Howell and Hebron, 2004, Vergot et al, 2005, Boz and Ozca, 2010). In a very concise way, development communication is application of the process. In other words, development communication is the use of the principle and practice to exchange ideas in order to fulfill development objectives.
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture.
According to Israel and Wilson (2006), developing an understanding of extension sources and channels used by clients to obtain information is a pre-requisite for efficient educational programming because messages that go unheard or unseen cannot lead to change. Though early extension effort based on direct communication with clients, changes in society and technology have resulted in programmes using diverse array of communication channels to reach clients, both directly and through surrogates.
Many clients, especially other people continue to rely on more traditional channels for agricultural information while using newer technologies as a complement (Howell and Hebron, 2004, Vergot et al, 2005, Boz and Ozca, 2010). In a very concise way, development communication is application of the process. In other words, development communication is the use of the principle and practice to exchange ideas in order to fulfill development objectives.
How to Download the Full Project Work for FREE
- You can download the Full Project Work for FREE by Clicking Here.
- On the other hand, you can make a payment of ₦5,000 and we will send the Full Project Work directly to your email address or to your Whatsapp. Clicking Here to Make Payment.