Below is a brief overview of this Project Work.
Format: MS WORD
| Chapters: 1-5
| Pages: 75
IMPACT OF NEWSPAPER ADVERTISEMENT.
Abstract
The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude to determine the areas strengths and weaknesses of competitors whole exploring newspaper advertising programmers.
Abstract
The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from the selected respondents who were drawn using non-probability method. Data were collected via questionnaire while it was also analysed and interpreted using simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the attitude to determine the areas strengths and weaknesses of competitors whole exploring newspaper advertising programmers.
How to Download the Full Project Work for FREE
- You can download the Full Project Work for FREE by Clicking Here.
- On the other hand, you can make a payment of ₦5,000 and we will send the Full Project Work directly to your email address or to your Whatsapp. Clicking Here to Make Payment.