This project work titled CREDIBILITY OF ONLINE SHOPPING: AN ASSESSMENT OF CITIZENS PERCEPTION OF PAY ON DELIVERY ASSURANCE has been deemed suitable for Final Year Students/Undergradutes in the Mass Communication Department. However, if you believe that this project work will be helpful to you (irrespective of your department or discipline), then go ahead and get it (Scroll down to the end of this article for an instruction on how to get this project work).
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Format: MS WORD
| Chapters: 1-5
| Pages: 75
CREDIBILITY OF ONLINE SHOPPING: AN ASSESSMENT OF CITIZENS PERCEPTION OF PAY ON DELIVERY ASSURANCE
ABSTRACT
The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 2011).This study is therefore based on the premise that if online marketers and retailers know and understand the factor affecting consumers’ buying behaviour, then they can further develop marketing strategies to attract and retain consumers.
ABSTRACT
The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 2011).This study is therefore based on the premise that if online marketers and retailers know and understand the factor affecting consumers’ buying behaviour, then they can further develop marketing strategies to attract and retain consumers.
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